The 23rd European Tourism Forum, the highest-level tourism trade event of the European Presidency in 2024, will take place on November 13 in Budapest at the Várkert Bazár in Budapest. The forum will feature presentations and panel discussions addressing critical challenges for the tourism sector, including data-driven sector management, the effects of climate change on tourism demand, sustainable tourism practices, over-tourism, the role of artificial intelligence, and the Europe-wide labor shortage.