Europe’s tourism sector is at a critical juncture. With travel behaviours shifting rapidly and sustainable development demands rising, the need for smarter, more transparent and collaborative governance has never been greater. Data lies at the heart of this transformation.
This webinar marks the launch of the Gaia-X Tourism Ecosystem’s White Paper on Data Governance for Tourism Governance, a strategic document that explores how robust, decentralised, and sovereign data infrastructures can support smarter decision-making and collaborative innovation across Europe’s fragmented tourism landscape.
Drawing on the European Data Strategy and the Gaia-X Framework, the white paper outlines how digital sovereignty, openness and interoperability can help public authorities, Destination Management Organisations (DMOs), and private actors work together more effectively—while preserving trust and transparency. The publication presents a path forward for overcoming long-standing challenges such as data silos, lack of interoperability, and resistance to data sharing.
Join this webinar to hear from European Commission officials, white paper authors, and tourism data experts, as they explore how a shared approach to data governance can accelerate sustainable, inclusive, and competitive tourism development in Europe.
Agenda
- 11:00 – 11:10 – Welcome & Introduction – Ulrich Ahle, CEO, Gaia-X AISBL
- 11:10 – 11:40 – European Commission Perspectives
- 11:40 – 11:55 – Overview of the White Paper – Victor Gorga, Managing Partner – Tourism and Territorial Development, Inmark
- 11:55 – 12:10 – Role of Gaia-X Trust Framework in Data Governance – Alberto Palomo, CSO, Gaia-X AISBL
- 12:10 – 12:40 – Roundtable Discussion: Data Governance in Tourism
Moderator: Victor de Vries, Community Manager, Gaia-X AISBL- Dolores Ordonez, Director-General, AnySolution
- Jonathan Huffstutler, CMO, Eona-X
- 12:40 – 12:55 – Audience Q&A
- 12:55 – 13:00 – Closing Remarks
